In doing so, 3C Gruppe is increasingly looking beyond the individual piece of furniture. Product ranges are being better coordinated, design options are being specifically expanded, and concepts are being developed that link different living areas together.
“For 3C Gruppe, the key to successful retail experiences lies in a coordinated conceptual approach: colours, materials, finishes and shapes interplay across different product groups. The aim is to provide clarity, simplify planning processes, create living environments and thereby give retailers fresh impetus for customer advice and marketing,” says Carl-Christoph Held, Managing Director of 3C Gruppe.
Mix & Match combines product ranges into an overall concept
Mix & Match is a prime example of this approach. Launched last year, this interior design concept is being systematically expanded for MÖBELMEILE 2026 and now combines upholstered furniture, armchairs, coffee tables, chairs, benches, dining tables and storage units into a unified design language.
Together with selected partners such as Rietberger Möbelwerke and Niehoff, coordinated furnishing options are being created across product groups and manufacturers. Mix & Match does not prescribe a fixed look: tone-on-tone schemes, deliberate contrasts or targeted accents allow for different combinations and leave room for personal style. For retailers, this creates a concept that unifies product ranges and opens up new possibilities for presentation, customer advice and marketing.