3C Gruppe celebrates its trade fair debut in Brussels with holistic home furnishing concepts for the retail sector

At the Brussels trade fair from 8 to 11 November 2026, 3C Gruppe will be showcasing itself for the first time with a stand that focuses on holistic living concepts, cross-brand product ranges and solutions for contemporary marketing. On display will be new products from the 3C Candy, 3C Carina and 3C Candy Sleep brands, as well as concepts that open up new opportunities for retailers in terms of presentation, advice and sales.

3C Gruppe is using its first appearance in Brussels as an opportunity to engage with existing and new partners on product ranges, marketing and cohesive interior design solutions. In doing so, the focus deliberately extends beyond individual pieces of furniture: living areas are interconnected, product ranges are coordinated and design possibilities are specifically expanded. 

“For 3C Gruppe, the key to successful showrooms lies in a coordinated conceptual approach: colours, materials, finishes and shapes interplay across different product groups. The aim is to provide guidance, simplify planning processes, create living environments and thus give retailers fresh impetus for advice and marketing,” says Carl-Christoph Held, Managing Director of 3C Gruppe.

Mix & Match as the unifying concept

A key example of this approach is Mix & Match. The concept combines upholstered furniture, armchairs, coffee tables, chairs, benches, dining tables and storage units into a shared design language, thereby creating new opportunities for presentation, customer advice and marketing. 

This concept is particularly evident in the collaboration with Rietberger Möbelwerke (RMW), with whom 3C is also exhibiting jointly in Brussels. Even in the existing concept, Mix & Match stands for coordinated furnishing options across product groups and in collaboration with selected partners such as Rietberger Möbelwerke. This collaboration is now being continued in Brussels through a joint exhibition.

3C Candy brings a breath of fresh air to modern living spaces

3C Candy showcases new designs and styling options for modern living spaces. Trend-conscious shapes, contemporary colour schemes and a wide selection of high-quality upholstery create versatile furniture that blends seamlessly into a variety of interior styles 

Together with the Dining range and complementary collections, these create interior design solutions that extend personal style beyond individual living areas. 

3C Carina with a clean, fresh look for the retail sector

3C Carina presents an enhanced collection and a refined look. The mix-and-match principle has also been applied to the conventional upholstered furniture segment, creating new opportunities for a cohesive presentation at the point of sale.

This is complemented by marketing solutions for high-street retailers as well as digital tools for advice and sales. 

3C Candy Sleep takes living style into the bedroom

3C Candy Sleep makes the bed the focal point of the bedroom. Contemporary designs, a wide range of styling options and high-quality covers consistently advance the concept of holistic living in the bedroom. 

“In Brussels, we’ll be showcasing just how consistently we’re developing our product ranges – versatile, with strong brands and offering genuine added value for retailers,” says Markus Kemming, Managing Director of 3C Gruppe.

3C Gruppe will be presenting its new products and concepts at the Brussels trade fair from 8 to 11 November 2026.

About the 3C Gruppe

For over 30 years, 3C Gruppe from Rheda-Wiedenbrück has stood for strong brands, modern design and furniture with character. What began as a trading agency is now a leading upholstered furniture manufacturer with its own production facilities and clear quality standards.

With 3C Carina, 3C Candy and 3C Candy Sleep, the Group brings together three strong brand worlds under one roof. A keen sense of trends, responsible business practices and a commitment to constantly reimagining the home are what continually drive 3C forward. Whether it’s living, sleeping or dining – 3C Gruppe creates interior design solutions that combine style, comfort and a certain way of life.